Media Tafreshi's Rhetoric Blog #1

Media Tafreshi Always commercial Purpose The purpose of the Always commercial is to connect to people emotionally to sell their product. They are trying to make young women feel empowered and good about themselves. They have people of different ages come in to talk about doing actions “like a girl”. They later have them analyze how and when the phrase “like a girl” become an insult. It shows that at a younger age kids do not look at it in an insulting way, It is around the preteen years that they get those insults and degrading phrases used at in school growing up. Always is trying to change that. By showing women what they stand for, they are selling their products persuasively. Emotional tactics used: ~ Using younger girls and young boys in commercial ~ Talking about what “like a girl” means to them ~ The younger boy talking at first doesn’t think that girls get shamed and insulted, after talking about how his sister would feel he realizes she would be upset at t...

https://www.youtube.com/watch?v=XjJQBjWYDTs&t=2s The author for this ad is the brand Always. Their purpose if to make women feel empowered and good about themselves despite what people say. The audience is really to everyone. For ethos, in the commercial, it is the girls talking about how degrading certain things are that men say to them and how a girl should do things. For pathos, the commercial appeals to emotions by showing kids even at a very young age to show how these event affect them as well. For logos, there were facts and logic on how many girls don't feel good about themselves. This commercial is very incredible because the directors bring in people of teenage years and ask them to do certain things the way a "girl" does such as running like a girl or fighting like a girl. They all do the same thing which is they all are dramatic and exaggerate the way they do those activities. Then they bring out younger girls and ask them the same thing, this time the g...

strength ~ the format of the paper overall is very well put together and in APA ~ The writing and information in the paper is concise. ~ They give good citations and detail. Weaknesses ~ The paper does not flow that well ~ As the paper goes on, it gets less interesting and lacks interesting information. ~ They used too many different points of views